What if an ordinary day at work turned into game day?

For a special Sprite internal event for Coca-Cola HBC employees, EPAPHY transformed the factory environment into a high-energy basketball experience — bringing the refreshing, playful attitude of Sprite into the workplace.

At the heart of the activation was a fully Sprite-branded basketball court, complete with custom hoops, branded perimeter elements and a striking installation built from beverage crates. Basketball challenges and interactive competitions brought employees into the game, while professional basketball players joined the action, creating memorable moments alongside signed jerseys and exclusive basketball merchandise.

🏀 The Experience: Employee Engagement | Internal Brand Experience | Experiential Activation | Custom Basketball Court | Interactive Challenges | Professional Players | DJ Set | Pop-up Refreshment Points | Branded Merchandise

From concept and creative design to custom construction, production and on-site event execution, EPAPHY delivered a complete 360° BTL experience that turned the factory into the Sprite court for a day.

EPAPHY is a 360° BTL & experiential marketing agency in Greece, delivering brand activations, corporate & internal events, employee engagement experiences, field marketing, promotional campaigns, custom constructions and event production — from strategy and creative concept to design, in-house production and execution.

Work hard. Play hard. Stay cool.