For Summer 2025, EPAPHY took Coca-Cola’s “Share a Coke” beyond the pack — building a nationwide experiential ecosystem across Modern Trade, HoReCa/FSR and Greece’s top beach destinations.

16,800+ branded displays, 30,000 POP materials, a national consumer contest and custom beach installations turned personalisation into participation.

📊 The Impact: 16,800+ branded displays | 30,000 POP materials | 172 promotional days | 10,700 contest participations | 12,000+ direct consumer contacts | 75%+ conversion rate

🏆 GOLD — Best Implementation of Branding Elements, Promotional Marketing Awards

EPAPHY is the BTL agency behind the building, organization and execution of experiential campaigns across Greece.