EPAPHY created Schweppes Bar Masters 2024 — an experiential competition platform built to grow Greece’s bartending community.

From 80 bartender registrations to two city bootcamps and a live Grand Final in Athens, finalists faced a mystery-box challenge inspired by the Mediterranean, Latin America and Japan, competing in front of 200+ HoReCa professionals.

🍸 The Journey: 80 registrations | 40 shortlisted | 2 bootcamps (Athens & Thessaloniki) | 6 finalists | 200+ guests | 600+ cocktails served | 30+ organic social posts

🏆 Award Recognition: PLATINUM — Incentive, Prize & Loyalty | GOLD — Best Prize Activation | GOLD — Best Promo Competition | SILVER — Best Use of Social Media

EPAPHY is the BTL agency behind the building, organization and execution of experiential campaigns across Greece.