Jack & Coke Sundays × TGI Fridays | Brand Partnership, Loyalty & Gamification by EPAPHY

EPAPHY brought Jack Daniel’s and Coca-Cola together at TGI Fridays with a year-long experiential platform — “Jack Your Coke Sundays.”

From three signature Jack & Coke serves to the custom-built Lynchburg Rush arcade game, loyalty rewards through the Fridays Club, and 20+ live Karaoke Nights, this activation turned a simple drink occasion into an ongoing reason to return.

🏆 Triple GOLD Winner — Promotional Marketing Awards: GOLD — Best Brand Partnerships & Loyalty Alliances | GOLD — Best Loyalty Activation | GOLD — Best Use of Gamification

EPAPHY is the BTL agency behind the building, organization and execution of experiential campaigns across Greece — from concept to activation.

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