Throughout summer 2024, EPAPHY brought Coke Studio to 65 beach bars across 7 destinations in Greece — connecting music, refreshment, play and reward.

A giant headphones installation, cooling mist effect, interactive digital challenges and grand beach parties turned everyday beach moments into a full Coke Studio experience.

The Scale: 65 beach bars | 7 key destinations | Grand Beach Parties | Interactive digital challenges | Nationwide summer rollout

🏆 3× SILVER — Promotional Marketing Awards 2025: Best Outdoor Activation | Best Prize Activation | Best Incentive Activation

EPAPHY is the BTL agency behind the building, organization and execution of experiential campaigns across Greece.