EPAPHY brought the launch of Amita Lemonades to life inside Sklavenitis stores — translating “Nature Makes Your World Wonderful” into an immersive retail experience with a lemon-tree installation, tastings and a dedicated promo team.

In just 6 days, the activation delivered measurable results.

📊 The Impact: 5-figure product trials | 6 days at Sklavenitis | 4,000 direct consumer contacts | 3,700 product trials | 1,100 basket conversions | 30% redemption rate

🏆 Award Recognition: SILVER — Best Implementation of Branding Elements | SILVER — Best Sales Promotion and Activation Strategy | BRONZE — Best New Product/Service Launch (2× SILVER + BRONZE — Marketing Achievement Awards 2026)

EPAPHY is the BTL agency behind the building, organization and execution of experiential campaigns across Greece.