Allwyn × McLaren Formula 1 | 10 Simulators, 500 Touchpoints by EPAPHY

For Allwyn’s partnership with the McLaren Formula 1 Team, EPAPHY designed and produced 10 immersive F1 simulator experiences, touring approximately 500 locations across the Allwyn retail network and sponsored events — bringing the thrill of the racetrack directly to consumers nationwide.

🏎️ ️10 simulators | 500 touchpoints | One Formula 1 experience brought closer to the fans

EPAPHY is the BTL agency behind the building, organization and execution of experiential campaigns across Greece.

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